Lack of Dice-K Advertising Quite Simple
The Dice-K marketing phenomenon has not come to fruition, according to the Boston Herald. Rob Bradford writes that the Red Sox have only earned $900,000 from Japanese advertisements, as opposed to the estimated $3-6 million earned annually by the Yankees and Mariners.
The Red Sox made only one advertisement deal with Funai Electronics.
The disparity is quite simple to understand.
Japanese television shows an inordinate amount of Major League Baseball on television. But, they only show it as it relates to Japanese players. Their highlights show literally travels around the league to show how every Japanese player performed.
Every Yankees and Mariners game gets televised, because Ichiro and Matsui are playing more or less every day. However, only one out of every five Red Sox games is shown, when Dice-K pitches.
Since the Yankees and Mariners have five times as much exposure, it only makes sense that they would get five times as much advertising. It’s not rocket science.
Tags: Advertising, Boston Red Sox, Daisuke Matsuzaka, Hideki Matsui, Ichiro, Japan, New York Yankees, Revenue, Seattle Mariners
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